Joie de Vivre: Introducing the New Collection

Introducing Joie de Vivre: the new daywear collection that has landed online and in store at Monsoon. Join us as we explore the inspiration behind the exclusively-designed range, plus get an exclusive first look at the key pieces from our hand-picked edit.


The Inspiration

Effortlessly elegant, Joie de Vivre perfectly captures the essence of carefree French style. Soft, delicate shapes are brought to life with embroideries inspired by London’s Portobello Market, free-flowing prints and hits of vibrant marigold and orange, adding an uplifting note to your everyday wardrobe. Statement-making styles come in the shape of military jackets and printed tea dresses, offset with staple denim for a laid-back aesthetic.  


A New Embroidery

Embroidery embraces a new modern identity in the Joie de Vivre collection, while still nodding to its bohemian roots. Whether imagined in pared-back palettes or colourful combinations, mirrored patterns are here to take the focus from this season to next – find them on everything from breezy boho blouses to statement mini skirts.


Pretty in Print

Floral prints flourish in every season, creating a relaxed yet romantic mood.  As we move into AW18, graphic formations give way to painterly prints that still feel wholly relevant for late-summer afternoons.  We love how this midi tea dress – a key silhouette for now and later – is designed with ditsy blooms, and comes with pockets for extra practicality. Style it up or down for any diary date.


Pop of Colour

Natural tones of forest green, navy blue and barely-there nudes flow through the collection, proving the perfect backdrop for eye-catching pops of colour. From warm marigold hues to striking shades of orange, bursts of brightness are seen across easy everyday tops, as well as wrap dresses and coloured denim.


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