Blue 73: The New Denim Fit Guide

Time for a new pair of jeans? Get acquainted the new denim fit guide from Blue 73. From silhouette-sculpting skinnies and jeggings to bootcut, flared and straight-leg styles, our latest collection of jeans have all been expertly-designed to fit, flatter and last forever. Find your new favourites now…



Premium Straight

Straight-leg jeans fell back into favour several seasons ago and the good news is, the classic denim silhouette isn’t giving up its style status quite yet. Want in on the wardrobe staple? Designed in premium denim that offers extra stretch while holding its shape, our Azura straight-leg jean is the one you’ll be wearing 24/7 – we love how its high-rise waist and fitted thigh creates a form-flattering fit.





By now, skinny jeans have proven that they’re here to stay – and we think there’s no such thing as having too many pairs. Available in faded blue, indigo and chalky white, our Iris skinnies have a high-rise waist and fitted leg, making them the perfect choice for every figure. A true fashion must-have.



Slim Straight

Looking for an alternative to your trusty skinnies? Enter the slim-straight jeans. Effortlessly cool and comfortable, our mid-rise Skye jean is fitted through the thigh and knee, helping to create a streamlined silhouette. Versatile and easy to style, this is a denim classic that we know you’ll wearing from day to dark.




Hailed as a nineties’ icon, bootcut jeans are well and truly back on the style agenda. Offering a new twist on the wardrobe favourite, our Nieve jean is cut with a high-rise waist for a more contemporary feel, while its stretchy fit provides around-the-clock comfort. Dress yours up or down for any occasion.




Combining the sculpted shape of skinnies and the soft, stretchy fit of leggings, the jegging has become a true everyday essential. Need a new pair for your collection? Featuring a high-raise waist and a super-close fit, our Nadine jegging will slot seamlessly into your style rotation from work to weekends. Stock up your staples with second-skin pairs in black and indigo blue, or make a statement in burgundy and teal.  



Slim Flare

Synonymous with the seventies, flared jeans are resurfacing for the new season. Infusing our wardrobes with a subtle dose of bohemia, our Mavie jean have been designed with a high-rise waist for a decidedly contemporary feel, and feature a fitted silhouette with a kick-flare hemline that’s forever flattering. Team yours with everything from trainers to block-heeled mules.

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