Our Favourite Ways to Wear Denim

A new collection of denim has arrived. Whether looking for your everyday jeans or a new way to style your denim, we have skinny jeans, dresses, shirts and skirts made for taking you from day to day in the most effortlessly stylish way.

We’ve focused on making our denim fabric as sustainable as we can and using more sustainable farming methods, with 75% of our denim containing more eco-conscious fabrics, including organic cotton.


Shop our denim collection >

Read our sustainable pledge >


Perfect the classics




The skinny jean, it’s timeless, it’s classic, and it’s not going anywhere for a long while. As we move from cold to not-so-cold seasons we are pairing ours with printed shirts, quilted jackets, and our go-to black lace-up boots. Discover more jeans from our collection and how to wear them with our fit guide.


Shop jeans >

Discover denim fit guide >



Dress denim up



A silhouette you know and love, made with denim. Our dolly dress is made from 100% sustainable cotton, and can be styled for the colder and warmer seasons. Wear over a high neck long sleeve top in the winter with your favourite coat and boots, and when the weather warms up pair with your favourite trainers for that laid-back day look.


Shop dresses >



Close up on all the frills



Denim with a difference. Featuring a frilled trim, muted laser paisley print, and made from 100% sustainable cotton, this design is like no other denim in your wardrobe, wear with your favourite jeans or skirt for a pairing you can layer up or down throughout the seasons.


Shop shirts >



Double that denim up



We have the perfect skirt for that shirt! Our new plaited belt midi skirt is a wardrobe staple, and perfect for doubling up on denim for weekend plans or pairing with your favourite shirts for a more casual take on your work wardrobe.


Shop skirts >



And find styles to wear with it…




 New knits, shirts, blouses, and tees to pair with your denim in our new collection. From boho-inspired prints to embroidered floral detailing, find the perfect styling combination for days lived in denim.


Shop new in >