Barbiecore, but make it boho

Nostalgia’s brought back lots of our childhood icons in recent years, but none have captured our hearts quite like Barbie. And with the new Barbie movie hitting screens, now’s the perfect time to dive into the world of Barbiecore fashion.  

What is barbiecore?  

Barbiecore celebrates the vibrant and playful style that Barbie has embodied for decades. It’s all about embracing bold pink and giving ourselves permission not to take things so seriously. This could be in colour choices, outfit combinations and even logos.  

Barbie pink dresses, the Monsoon way  

To help you achieve the boho barbie look, we’ve handpicked some beachy barbiecore outfits. To give this trend a free-spirited twist, reach for flowing fabrics and intricate details. 

The playful bandeau dress 

This fun bandeau dress combines a beautiful, bold print with eco-conscious LENZING™ ECOVERO™. Tropical, flowing and fun-loving, it embraces barbiecore without being childish. Be sure to add some statement earrings for that extra pazzazz. 

The easy-to-wear kaftan  

A boho kaftan dress is a summer staple. Whether you’re heading to the beach, on a city break or an event, it’s easy to wear wherever you’re going. Thanks to the white base, it gives the perfect nod to Barbie without being OTT. Made from sustainable cotton for extra brownie points. 


The embroidered one

Nothing says Barbie more than a bright-pink, block-colour dress. This cute crinkle dress has delicate embroidery, which adds a boho flair. Pair with white sunglasses and sandals to ramp up the Barbie-factor.


The punchiest pink 

This bold mini dress has a keyhole neckline and a playful pink print that’s right up Barbie’s street. It’s versatile and can be dressed up or down, making it ideal for day or night. We love the long, cuffed sleeves (and think Barbie would too). Miami beach, anyone? 

The statement maxi dress  

This gorgeous maxi dress features a pink bandhani-dye print that instantly makes us think of Barbie’s signature style. With a flowy silhouette, wear it on days you want to channel your inner Beach Barbie. 

Barbiecore fashion is all about embracing the playful fun style that Barbie has inspired for generations. So have fun with styles in every shade of pink